January 7, 2008 by Steve Rosenbaum
As McDonalds and Starbuck do battle, could we all be winners with better coffee and lower prices. You can see in this video that brand preference sometimes outweighs quality.
My problem is that I like a plain old cup of cofee. Still one of the hardest things to get right. With all the cream, foam and sugar, you can’t make mistakes. Check out this video for the whole story.
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I used to think I didn’t like coffee – the only way I could stand it was with a ton of cream and/or sugar, maybe even whip cream.
Then one magical day I went to a restaurant in Raleigh called Tasca Brava. When I told the owner I didn’t like coffee, he said “If you don’t like my coffee, you don’t pay”.
He brought it out without cream and sugar and when I asked for some, he told me to try it, and if I didn’t like it, he would go back and get me some.
Can I tell you, it is the most delicious coffee I have ever tasted…black!
The difference is that he freshly roasts his own coffee beans every week. McDonald’s and Starbucks can’t match that quality of preparation. Is it bad that I think they taste just about the same?
It’s so true the difference in fresh roasted coffee and the stale amalgam that people believe to represent coffee is so different. Most large companies don’t want the consumer to ever taste fresh coffee. The result is they can never go back. The truth is so many people who drink coffee is for the cafine and treats it like a nasty medicine that will get them through the day. That is why the Starbucks am Mc Ds fill it with sugar cream and foam to cut the biter nasty and stale taste of it. Dark roasts are pushed because inferior bean can be dark roasted to cove the defects and poor quality of the beans. A medium roast coffee black is sweet and smooth, add creamer no sugar it is a dessert .
It is true, it is difficult to get just a plain cup of coffee. Starbucks coffee is a little too much (not knowing the technical jargon). McDonald’s may be better and they will put the cream in it for you, thus avoiding those small cream packs being left in your car.