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Posts Tagged ‘Social Networking’

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Sales training often seems to be different versions of the same thing.  So what’s really new?  I think when you’re teaching prospecting or finding new business, you really should be talking about social networking.  This is especially true if your customers are under 30.  The picture above shows many of the sites that provide lots of free opportunities to network with people around the world.

I started searching for articles that would show the best strategy and what I found were a lot of promos for marketing help and offers to buy sales training.  Not as helpful as I’d like.  So I’m going to give it a shot.  Here’s what I’d do.

  • First, I’d set up a blog.  Write articles and invite others to comment on you are of interest that relates to what you’re selling or what you’re company does.  If, you’re in health care write about health care.  If you sell cars, write about cars.  Use this blog as your home base and as a way to establish you’re expertise.  Forget about selling at this point, you’re building your network of contacts. 
  • Second, put your blog address on your business card and emails.  As you do this keep in mind that what you write might be read by potential customers so keep it professional. 
  • Third, start by search for and commenting on similar blogs and see if you can do a link exchange in your blogroll.
  • Fourth, use lots of tags that will help others with your interests can find your blog.
  • Fifth, start to explore the related concepts and other free services.  Try a blog carnival.  Try a blog talk radio show.  Post your site on all the blog catalogs. 
  • Sixth, check your traffic.  What are people searching on and how do they find you?  Can you cater to those interests?  See if it leads you to other sites that you can model after.

I’m going to stop here and ask for your ideas.  What’s worked well and what should be guidelines to follow.  There are so many options and services it’s hard to choose.  Could this be a the new rotary club or chamber of commerce.  Give your thoughts.

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